Terms That Govern Our Relationship

1. Who We Are

Ideatech is a digital agency based at 5 - Sikandar Block, Allama Iqbal Town, Lahore, Pakistan, offering brand strategy, content production, web development, AI automation, social media management, SEO, paid advertising, and custom software (FitStack) services to clients in Pakistan and internationally.

In these terms, "Ideatech", "we", "us", and "our" refer to Ideatech and its team. "You" and "your" refer to the visitor, client, or organization engaging with our site or services.

2. Use of Our Website

You may browse our website for personal and business research. When using the site, you agree not to:

• Use the site for any unlawful purpose or in violation of these terms
• Attempt to gain unauthorized access to our systems, servers, or any client data
• Scrape, copy, or republish substantial portions of our content without written permission
• Submit false information through our forms, or use our forms to spam or harass
• Interfere with the site's operation through automated scripts, viruses, or denial-of-service attempts
• Impersonate Ideatech or any other person or entity

We reserve the right to block access, restrict features, or remove content at our discretion to protect the integrity of the site.

3. Our Services

Ideatech provides agency services on either project, retainer, or one-off basis. The specific scope, deliverables, timelines, milestones, and payment terms for any engagement will be defined in a separate written agreement, statement of work (SOW), or proposal signed by both parties.

This document governs your general use of our site and the broad relationship. The signed engagement document takes precedence over these terms for matters specific to your project.

Free brand audits and discovery calls

We offer free brand audits and discovery calls to prospective clients. These are provided "as is" and do not create a contract or guarantee of future services. They are educational in nature and recommendations are based on publicly available information.

4. Fees and Payments

Pricing for our services is set out in the relevant proposal or SOW. Unless agreed otherwise:

• Setup fees: 50% upfront, 50% on delivery of the first phase, or as defined in your proposal
• Monthly retainers: billed in advance at the start of each month
• Currency: PKR for Pakistani clients, USD for international clients
• Late payments: may incur a 2% monthly service charge and pause active work until cleared
• Third-party costs: ad spend, software licences, stock assets, and similar pass-through costs are billed separately and at cost

All fees are non-refundable once work has begun, except where explicitly stated in your proposal. We will always communicate clearly before incurring additional charges on your behalf.

5. Your Responsibilities as a Client

To deliver our best work for you, we need:

• Timely feedback and approvals according to the schedule in your SOW
• Access to relevant accounts, assets, and information needed for the work
• Accurate brand information and clear direction on goals
• Punctual payment of agreed fees
• Responsiveness during scheduled review and approval windows

Delays caused by waiting on client feedback or assets may extend timelines and, for retainer engagements, will not reduce the monthly fee.

6. Intellectual Property

What you own

Upon full payment for a project, you own the final, delivered creative work made specifically for your brand — logo files, brand guidelines, website code, written content, video edits, and similar deliverables produced for you. We will provide source files where applicable.

What we own

Ideatech retains ownership of:

• Our proprietary frameworks (the 59-element Brand System, the Agency Command OS, Format Arbitrage Model, FitStack methodology, and similar)
• Our internal templates, scripts, prompts, code libraries, and AI systems used to produce your work
• Pre-existing assets, stock licences, third-party plugins, and the underlying skill, knowledge, and processes we used to deliver the project

Portfolio rights

Unless your engagement is explicitly confidential, we may showcase the completed work in our portfolio, case studies, and marketing materials. If you prefer to keep our engagement private, let us know in writing before the project begins.

7. Confidentiality

We treat sensitive business information you share with us as confidential. We will not disclose your strategies, customer data, financials, or other proprietary information to anyone outside our team without your consent.

Confidentiality obligations survive the end of our engagement. We will continue to safeguard your sensitive information after the project ends.

This obligation does not cover information that is publicly available, was already known to us, or is required to be disclosed by law.

8. Warranties and Disclaimers

We deliver our services with skill, care, and the professional standards of a leading agency. We commit to revisions and corrections within the scope agreed in your SOW.

However, we make no specific guarantees about business outcomes — revenue growth, lead volume, conversion rates, search rankings, ad performance, or other commercial results. Marketing and digital outcomes depend on many factors outside our control, including market conditions, your product, pricing, sales process, and competitive landscape.

Our website and content are provided "as is" without warranty of any kind. To the maximum extent permitted by law, we disclaim all implied warranties of merchantability, fitness for a particular purpose, and non-infringement.

9. Limitation of Liability

To the maximum extent permitted by Pakistani law, our total liability to you for any claim arising from our services is limited to the fees you paid us for the specific engagement giving rise to the claim, during the three months preceding the claim.

We are not liable for indirect, consequential, incidental, or special damages — including lost profits, lost revenue, lost data, or business interruption — even if we were told such damages were possible.

This limitation does not apply to liability for fraud, gross negligence, or anything else that cannot be limited by law.

10. Termination

Either party may end an engagement under the terms in the signed SOW. Generally:

• Project work: can be paused or cancelled with 14 days written notice. Work completed up to the termination date is billable.
• Monthly retainers: require 30 days written notice before the next billing cycle.
• Immediate termination: either party may terminate immediately for material breach (non-payment, repeated non-cooperation, illegal activity) after a written 7-day notice to cure.

Upon termination, we will deliver all completed work for which you have paid, and either side may keep records as required for legal and accounting purposes.

11. Third-Party Services and Tools

Delivering modern digital services often requires third-party tools — Google Workspace, Meta Ads, WhatsApp Business, payment gateways, AI APIs, hosting providers, and so on. We will recommend and configure these for you, but their availability, pricing, and behaviour are outside our control.

Where these tools have their own terms of service, you are responsible for accepting and complying with them. We are not liable for outages, policy changes, account suspensions, or fee changes by these third parties.

12. Governing Law and Disputes

These terms are governed by the laws of the Islamic Republic of Pakistan. Any dispute arising from these terms or our services will first be addressed through good-faith discussion. If a dispute cannot be resolved within 30 days, it will be referred to the competent courts of Lahore, Pakistan, which will have exclusive jurisdiction.

For international clients, we are open to discussing alternative dispute resolution mechanisms (such as arbitration) at the time of contract signing.

13. Changes to These Terms

We may update these Terms of Service as our services and legal landscape evolve. The current version will always be posted at ideatech.org.pk/terms-of-service.html with an updated "Last updated" date. For active client engagements, the terms in effect at the start of the engagement will continue to apply unless we both agree in writing to update.